How Do You Narrow Your Niche?

It’s not as hard as you think to identify your primary demographic and keep your marketing specific.

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Your Right People are the people who will love you, follow you, friend you, talk with you, get on your list and buy from you. They love your product or service and they show up to all of your events and buy all your swag, even the weird hippopotamus bumper stickers you had printed that you weren’t sure anyone…