I’m a queer, dance-obsessed, truth-seeking, strategy-loving, unapologetic business coach.


I’ve lived in Florida, Chicago, Denver, and Boulder, Colorado, but Chicago felt the most like home.

I’ve danced and done yoga all my life.

My favorite food is anything curry or cinnamon, though I’m mostly vegetarian these days. #bacon

My favorite color is pink, with gold and charcoal gray as close backups.

I rarely eat sweets, but when I do, it’s always almond croissants.

I’ve always loved strategy, design, and soul-searching.

Fifteen years ago, I started designing websites for fun. It grew into an agency with hundreds of clients, and eventually launched my career as an online marketing and branding consultant.

I’ve taught over a hundred workshops on authentic marketing, sales, and branding, and helped countless clients double and triple their income by tapping into their intuition and joy.

What I’ve Learned About Business:

I understand the stress of trying to do it all and do it “The Right Way”, feeling like you’re always behind, and the worry that you’re missing out on success because you haven’t yet learned The “One Big Secret to Business” that everyone else has known all along.

In the last 15 years of helping small businesses get bigger, I’ve learned:

  1. There is no sure-fire technique. Nothing works for everyone (or we’d all be there by now),
  2. One-size-fits-all marketing strategies are about as useless as one-size-fits-all t-shirts, and
  3. YOU are the foremost expert on your business. You probably already know more about what you need to do to succeed than any business coach you can hire.

You actually have the best ideas, insight, and opportunities for growth for your businesses already within you, if you can just get clear on what that is and enjoy yourself enough to tap into it.

So, that’s what I teach.

Now, my favorite thing to do is to inspire entrepreneurs to stop self-compromise & build the business they’ve always wanted.

I’ve taken everything I’ve learned about clarity, powerful branding, intuitive marketing, and the joy of running a business and I’ve turned it all into a course that helps people tap into their confidence, joy, and success.

When you’re crystal clear about what you’re amazing at and who needs it, marketing becomes a joyous shouting from the rooftops! Elevator pitches become Cosmic Addresses! And sales can actually be fun.

A Few of my Most Popular Talks and Workshops

(An impromptu rant on my mission statement starts at 47:58 in the first video below.)

Ready to Start Listening to Yourself and Build the Business You’ve Always Wanted?

If you’re done abandoning your joy every time you try to market your business, follow me here on Medium, or if you’d like to work with me, let’s set up a time to chat.

Business coach and writer. Lover of gluten-free waffles, reality tv, and freedom. https://instagram/diane.whiddon

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