I’m a queer, dance-obsessed, truth-seeking, strategy-loving, unapologetic business coach.

Diane Whiddon in front of dandelion graffiti
Diane Whiddon in front of dandelion graffiti


It’s not as hard as you think to identify your primary demographic and keep your marketing specific.

Photo by JOSHUA COLEMAN on Unsplash

Your Right People are the people who will love you, follow you, friend you, talk with you, get on your list and buy from you. They love your product or service and they show up to all of your events and buy all your swag, even the weird hippopotamus bumper stickers you had printed that you weren’t sure anyone would like.

Your Right People are the backbone of your business.

They refer their friends and talk you up on social media. They also…


Like it or not, failure is the only way to succeed.

Photo by Sarah Kilian on Unsplash

A friend of mine came to me last week and said, “I think I’m finally ready to start my business.”

I cheered and threw a little confetti on her.

Then she sighed and said, “I know I might fail, but … you know, I think that’s okay.”

I laughed and said, “Oh no, my dear friend, you WILL fail. You will fail BIG.”

Ignoring her horrified expression, I continued, “Failure is inevitable. It’s a sign that you’re doing stuff. You want to be failing because if you’re failing then you’re trying, and that’s what it’s all about.”

I’m not sure if I scared her off or not, but she’s…


Especially if your relationship with your mom is toxic, strained, or over.

Photo by Anthony Tran on Unsplash

Here’s just a little bit of love to everyone out there who’s having a hard time on social media this week.

The “all moms are loving and wonderful” memes can feel a little saccharine and disingenuous to those of us who don’t share that experience.

Just so you know, whatever relationship you have with your mother is okay, even if you’ve had to draw firm boundaries, or leave the relationship altogether. No one does that lightly, and your needs and desires are as valid as the boundaries you draw to protect them.

You’re allowed to remove toxic people from your life, no matter who they are, and your family of origin is not the only family you will ever know.

There’s also no reason to believe the lie that no one will love you as well as your mother. That’s…

DianeWhiddon

Business coach and writer. Lover of gluten-free waffles, reality tv, and freedom. https://instagram/diane.whiddon

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